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November 11, 2022

Alexa, Explore Abu Dhabi

Award-winning campaign that launched the world’s first virtual destination tour

The Brief

Abu Dhabi is well placed to capitalize on demand as the destination’s restrictions ease. Create new ways of driving excitement, delight, inspiration, and ultimately, bookings to Abu Dhabi.

The Solution

Launch the world’s first virtual voice tour of a destination on Alexa with themes and content based on Tripadvisor data and traveler sentiment. Create an immersive experience enabling potential travelers to explore the wonders of Abu Dhabi from the comfort of their home by simply saying: “Alexa, explore Abu Dhabi.”

200K +

Unique users engaged with the sponsored page over the course of the campaign


Interactions with the sponsored content within the page


Total sessions with an average dwell time of over three minutes on the Alexa Voice Skill

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